Despite Christmas’ alleged reputation, fall is truly the most wonderful time of the year! It’s honestly the only season when I truly enjoy getting dressed. Spring lasts for like five minutes. Midwest winters are just gross and ruin all your shoes. And I loathe summer. Just no.
Here’s what I’ve been wearing lately, as we prepared for and after we launched Hello Holiday on October 1st. The best perk of owning an online store is definitely dressing up in all our goodies everyday!
When cuffed, you see the red-orange lining of the sleeves on this blazer –how clever!
I have been waiting for this top. Impatiently waiting and waiting and this week my wait is finally over! The front side and sleeves are made of sweater material, so they’re warm, and nice and stretchy at the same time. It’s the perfect top to pair with leggings or skinny jeans, since it’s a little bit longer in the back (and the back is all, “SURPRISE BITCHES, I’M POLKA DOT!”).
The fit of this dress is amazing, and we’re already getting requests for custom orders in extended sizes (which we will definitely fulfill, just ask)! It’s part of our emerging designer collection from designer Jane Round. I love that it’s long sleeved for fall but it’s not a super heavy fabric, so you’re not sweltering when you wear it and won’t be too hot if you pair it with a jacket. And it’s black and white so you can wear it with a million different shades of tights (I basically get dressed everyday so I can wear tights).
This coat was featured in a Vogue Italia editorial, which is pretty major in itself. I paired it with our buttery soft Level 99 jeans, which are more affordable than really pricey denim brands but are truly great (the same? better?) quality. The perfect middle ground of affordability and long time wearability.
This dress is perfect if: (a) You have hips (b) You want to look like you have hips. I fall into the latter –look at the (albeit mini) hourglass shape it gives me. It’s a nice thick fabric too, perfect for the office or when you need to look professional but not boring.
This is what I wore on the day of our launch, thus the “birth” day glasses. This sweater you guys –THIS SWEATER! I love everything about it and it’s one of those that you can tell you’ll have for a million years because it’s not at all shitty. And this is the perfect work skirt — it has both stretch and structure so you’ll be comfortable without looking too comfortable. The Pajamajeans of skirts, if you will.
Hope you enjoyed my recent looks! Back to packing orders…
In case you missed it, we announced a few days ago that Hello-Holiday.com would launch on Monday, October 1st at 9 am CST.
My business partner Megan and I, along with our team have been uber-busy getting everything ready for launch. Shannon has been working that genius brain of hers to write original (and often hilarious) product descriptions. Our photographer Amy Lynn has been working like crazy to get us all the photos we need for our launch. Our developer Cody and Megan’s husband Dave have been doing everything they can to make sure our site is ready and functional. And my wonderful husband Jon has been working with Cody and Dave on designing everything and spending long nights editing all of our product photos.
Basically, we’ve all been throwing our back into it. And we’re almost done.
I am so excited to share everything with you guys. As we shopped at market we only ordered things that we want to wear. Well made things. Classic pieces in an interesting pattern or hue. Awesome Plus Size pieces. Stuff you don’t see every day.
It’s highly likely that I will be crying my face off while we’re popping the bottle of champagne Megan’s been saving for months for this day as we get our first sale. I want to thank everyone –our friends, families and fans– for supporting us and following us on this journey since we founded Hello Holiday in March of this year. I seriously love you guys!
Be sure to check out our site on Monday and tell us what you think! And if you’re not on our mailing list, hop on there.
We’ll be sending out tons of fun stuff, sales, contests, emerging designer info, my styling tips and tutorials and more!
While preparing to launch Hello Holiday, we’ve received a slew of questions concerning everything from our location to what type of items we will carry. Here are a few answers to the most commonly asked questions.
(Be sure to let me know if you have any others and I will try my very best to answer them swiftly!) xo -Sarah
On Father’s Day this year, I styled a photo shoot for one of my longtime photographer crushes, Amy Lynn. Why Father’s Day? Our shoot took place at Omaha’s Rosenblatt Stadium –Home of the College World Series for the last 50+ years– which was scheduled to be demolished the following day.
Obviously, we wanted to pay tribute to the CWS and America’s favorite pastime, so my styling paid tribute to a few decades gone by. We sourced pieces from local designers Jane Round and Eliana Smith for this shoot and used a mix of my personal vintage pieces and pieces from Hello Holiday’s vintage collection.
I am simply over the moon with the results of this shoot, and want to thank the wonderful team Amy put together that stuck it out all day in the heat. It was 100+ degrees outside, but looking at Nicole you’d never know it!
Behind the Scenes Video:
If you’ve been wondering why it’s been mostly crickets around here it’s because I’ve been throwing everything into Hello Holiday.
If you’re new to my blog you might not know what Hello Holiday is, but the short version is that it’s an online womenswear retailer with a focus on supporting emerging designers that I’m launching with my friend Megan later this summer. We’ll be carrying new and vintage pieces and overall, our focus is to introduce a charming and exuberant approach to style and shopping.
We deemed this week Hello Holiday Sneak Peek Week—every day we’re releasing photos of a look we’ll be carrying on the Hello Holiday blog (easy to follow, it’s a tumblr!)—so head over there to see Monday and Tuesday’s looks and check back often.