If you follow me on Twitter, Instagram or Facebook (a little shameless self promotion for you there), you’ve probably noticed me hinting about some big news that’s been brewing. Some of you have had some pretty funny guesses that I won’t even get into (y’all are crazy) but today’s the day that I can finally announce that I have been selected to represent Nebraska as the sole state style blogger ambassador for H&M’s 50 States of Fashion campaign, celebrating the launch of H&M’s e-commerce in the US!





That’s right…we’ve all been waiting YEARS for this, and let me tell you that it has been next to impossible for me to keep this secret. It’s huge news. So you’re going to want to head over and shop your little heart out, but I need to tell you about a big ol’ contest H&M is throwing before you bounce.




So, the contest is all about your personal style (fantastic news, right?) and to enter, you can upload a photo of yourself wearing your fave H&M look on Instagram using the hashtag #HMShopOnlineXX. Now this is where it gets a tidbit tricky, you’ll need to plug in your state abbreviation where the XX’s are in that hashtag. If you live in Nebraska, for example, your hashtag to use is #HMShopOnlineNE (and I hope I see a bunch of my midwest ladies and gents popping up, come on Nebraska!). By entering, you’ll have a chance to win a $250 H&M gift card (if selected as finalist) or the grand prize of a trip to NYC and shopping spree of $1,000 to H&M! You can read all the official contest rules here





After you enter, visit H&M’s 50 States of Fashion site, browse the galley of entries (you know you gotta check yo’self out), “like” your favorite looks and sign up for fashion news to receive a special online discount from H&M. SO EASY. And I totally want you to win (If you need a chaperone for that NYC trip, Auntie Sarah’s got your back. I know, I’m a way generous soul.).


Dress: c/o (available in new hues!)  | Shoes: Hello Holiday | Bag: Kate Spade | Ring: Hello Holiday | Earrings: Hello Holiday | Scarf: Vintage | Hair: Rebecca Forsyth of Bungalow/8 Hairdressing 

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(Eeek, that’s me!) xo, Sarah


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26 Responses to H&M’s 50 States of Fashion

  1. thomas sena says:

    congrats sarah! well deserved and I can’t wait to hit the site.

  2. Megatron says:

    Crying at your beauty

  3. Talia says:

    WOW! Such a badass. Congratulations!!!

  4. Joe Mickeliunas says:

    Fantastic news!!! Excited to order some new duds.

  5. Courtney says:

    This is so exciting!!! H&M couldn’t have chosen a better representative for Nebraska. You are going to rock this, Rah!!!

  6. Jenny says:

    So, so excited for this and for you to represent Nebraska! They picked the perfect ambassador!! Entering now…

  7. Karin says:

    Of course they found the most stylish woman in Nebraska! Congrats!!

  8. Caity says:

    Congratulations Sarah! That’s amazing!

  9. Rebecca and Luray says:

    We at Bungalow/8 Hairdressing adore you and this look and are taking a moment to shop thee H&M site now! xx

  10. LindsayH says:

    Congratulations! You totally deserve it as when I think of stylish people you are definitely one of the first to come to mind. You epitomize personal style!

  11. Nayef says:

    It’s a bummer I don’t have Instagram otherwise I would totally enter this!

    Congrats Sarah! No one is more deserving…

    Also, who took the photographs? They’re wonderful.

    • fashflood says:

      You should get an instagram just to enter! Thank you so much for the kind words, my very talented husband Jon took and edited the photos. I always tell him that he takes the best photos of me out of anyone. xo

  12. Erica says:

    I couldn’t be more proud, excited, happy and amazed by how much you’ve accomplished! This is beyond perfect for you! You are the person I look to and sometimes even text about what I should and shouldn’t wear. You’re beautiful inside and out and deserve this opportunity.
    I love you, boo.

  13. Ginny says:

    What a great dress and beautiful pictures. I found you through the H&M contest. I thought I was the blogger in Nebraska, so glad to know I’m not alone. I’m in Omaha, where are you?

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